According to Associates Park research, wireless connectivity is essential for daily life and the continued use of connected devices.
The regular number of connected devices per US net household reached 17 in Q3 2023, according to Associates Park ‘ new study at CES® 2024, which was released today.DALLAS, Jan. 11th-2024/PRNewswire/
For the first time, smartphone ownership overtook TV ownership, with 90 % of households reporting ownership of a smartphone compared to 88 % with an TV, according to the global market research and consulting firm’s Consumer Electronics Dashboard, an ongoing service that visualizes the most crucial metrics for consumer electronics ( CE ) devices in the home.
“Smartphones are ubiquitous now, and connected consumer electronics such as wireless earbuds, tablets, and smart TVs are commonplace,” said Sarah Lee, Research Analyst, Associates Park. “Today, these devices are essential for entertainment purposes and daily personal communications, which can include school, work, and family. This necessity drives continued purchases, as every year CE companies roll out innovative and advanced models that drive the consumer desire to upgrade.”
Associates Park recently released its list of industry trends for 2023. The firm reports that 92% of US households have fixed or wireless internet service at home. Among these US internet households:
- 66 % of people have smart TVs.
- 42 % of people own at least one bright household gadget.
- A security method is used by 31 % of people.
- 39 % wear smartwatches.
- 89 % of people use a streaming video services.
According to the study, consumer spending shows amazing resilience. Customer eagerness for consumer electronics products returned at the end of 2023 after a brief lull in the year. Popular leisure device purchase intentions have increased compared to 2022 and now resemble 2021 rates, which was the top of the pandemic, for game consoles, streaming media people, and VR devices.
According to Lee, “Economic problems and fear of a recession recently stalled acquisitions of CE groups.” Higher purchasing purposes, however, are probably a result of protracted postponed gratification, the end of the year’s holiday time, alluring financial promotions, and the expectation of continued economic growth in 2024.
Associates Park’ Consumer Insight Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.
Please get in touch with Mindi Sue Sternblitz- Rubenstein at [email protected ] or 972 -490-1113 to arrange an appointment with an researcher or to ask certain data.
About Associates Park
Associates Park, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Associates Park provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company has expertise in a variety of fields, including home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling ( MDU), small-to-medium business ( SMB), and commercial building markets.
Each year, Associates Park brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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Contact with the internet
Rubenstein’s Mindi Sue Sternblitz
Associates Park
972.490.1113
[email protected]
SOURCE Associates Park
