An Interview with Mr. Manish Arora, VP – Furniture Solutions, REHAU SOA
In the ever-evolving world of interior design, REHAU’s RAUVISIO Crystal Deep Collection stands out as a groundbreaking innovation. Combining depth and sophistication, this collection offers a unique blend of aesthetic appeal and functional excellence. We sat down with Mr. Manish Arora, VP – Furniture Solutions at REHAU SOA, to discuss the inspiration, technology, and impact of this remarkable collection.
Innovative Design: What inspired the creation of the RAUVISIO Crystal Deep Collection, and how does it differentiate itself from other products in the market in terms of design and functionality?
A: The RAUVISIO Crystal Deep Collection was inspired by the desire to redefine interior spaces through a fusion of depth and sophistication. Unlike conventional laminates, this collection introduces a unique depth effect achieved through a meticulous interplay of light and the stunning metallic look of the laminates. This not only enhances the visual depth of surfaces but also adds a touch of elegance and modernity to any space. Its features like High Scratch resistance, anti-fingerprint matte finish, can be used as a chalk board and superior antibacterial coating gives it a unique characteristic. What sets it apart from other products in the market is its ability to seamlessly blend classic glass versatility with a contemporary metallic finish, offering a fresh perspective on interior design that is both visually captivating and functionally superior.
Technical Aspects: Can you delve into the technical process behind achieving the unique depth effect in the RAUVISIO Crystal Deep laminates? What challenges did you encounter during development?
A: Achieving the unique depth effect in the RAUVISIO Crystal Deep laminates involved a sophisticated technical process of spreading a hot coloured polymer layer and cooling instantly. Then it is covered with a transparent PMMA layer followed by a HardCoat finish. Through these innovative manufacturing techniques, we meticulously crafted the laminates to possess a distinctive depth that enhances their visual appeal. Our crystal deep collection has 1.6mm as clear pmma layer. Challenges during development primarily revolved around achieving the perfect balance between the metallic look and the depth with a certain level of characteristic, ensuring consistency across all decors, and maintaining the highest standards of quality and durability.
Customer Response: Since the launch, how have customers responded to the new collection? Are there particular features or aspects that have received more attention than others?
A: Since its launch, the RAUVISIO Crystal Deep Collection has garnered a highly positive response from customers. The enhanced visual appeal and versatile design options have been particularly well-received, as they allow customers to create spaces that reflect their unique style and personality. Additionally, the seamless integration of the laminates with other design elements has been praised for its ability to create cohesive and polished interiors.
Versatility in Application: How do the different decors in the RAUVISIO Crystal Deep Collection cater to various interior design styles? Can you provide examples of how these materials have been integrated into diverse settings?
A: The different decors in the RAUVISIO Crystal Deep Collection cater to various interior design styles, ranging from sleek and contemporary to classic and elegant. For example, the timeless metallic tones are perfect for modern minimalist interiors, while the earthy hues add warmth and depth to traditional spaces. These materials have been integrated into diverse settings such as kitchen cabinets, wardrobe doors, and furniture accents, showcasing their versatility and adaptability to different design schemes.
Future Trends: Based on current trends in interior design, where do you see the future of materials like those in the RAUVISIO Crystal Deep Collection? Are there new technologies or materials you are exploring?
A: Given the current trends in interior design, materials like those in the RAUVISIO Crystal Pure and Deep Collection are poised to play a significant role in giving a design identity to new age furniture and setup. We are constantly exploring new technologies and materials to further enhance the collection and stay ahead of evolving trends. This includes experimenting with sustainable manufacturing processes with the use of Polymers and Polymethyl Methacrylate (PMMA), incorporating smart technologies, and exploring innovative design concepts to push the boundaries of traditional design conventions.
Sustainability Practices: REHAU is known for its commitment to sustainability. How does the RAUVISIO Crystal Deep Collection align with these values? What are the environmental considerations in its manufacturing process?
A: The RAUVISIO Crystal Deep Collection aligns with REHAU’s commitment to sustainability by incorporating eco-friendly, reusable materials and manufacturing processes. Environmental considerations are integral to the manufacturing process, with an emphasis on reducing energy consumption by implementing renewable energy alternatives, minimizing waste by re-consumption of unused raw material, and optimizing resource efficiently through resource mapping techniques. We are in a constant endeavour of exploring ways to further improve the sustainability and longevity of our products, ensuring that they not only enhance interior spaces but also contribute to a greener future.
Design Collaboration: Has REHAU collaborated with any renowned designers or architects to showcase the potential of the RAUVISIO Crystal Deep Collection? What were the outcomes of such collaborations?
A: Strategic partnerships with esteemed designers and architects have proven pivotal in unveiling the true potential of the RAUVISIO Crystal Deep Collection. These collaborative endeavours have not only birthed innovative design concepts but also showcased applications that magnify the laminates’ inherent versatility and captivating aesthetic appeal. Through these synergistic collaborations, our overarching aim is to galvanize a culture of creativity and innovation within the design sphere, propelling the collection into realms of limitless possibilities.
Impact on Spaces: From your perspective, how do these materials transform living spaces? Can you share a case study where the RAUVISIO Crystal Deep Collection dramatically enhanced a space?
A: I feel, the RAUVISIO Crystal Deep Collection has a transformative effect on living spaces. By enhancing visual depth and adding a touch of sophistication, these materials have the power to elevate the ambiance of any room. One notable case study involves the renovation of a contemporary kitchen using RAUVISIO Crystal Deep laminates, where the depth effect created a stunning focal point and added a sense of luxury to the space, transforming it into a modern culinary oasis.
Advice for Designers: What advice would you give to interior designers looking to incorporate the RAUVISIO Crystal Deep Collection into their projects?
A: For interior designers looking to incorporate the RAUVISIO Crystal Deep Collection into their projects, my advice would be to embrace creativity and experimentation. Explore the diverse design options and decors offered by the collection, and don’t be afraid to push the boundaries of traditional design conventions. Whether you’re aiming for a sleek and modern look or a classic and elegant feel, the versatility of these laminates allows you to create truly unique and personalized spaces that reflect the individuality of your clients.
Looking Ahead: What is next for REHAU in terms of product innovation in the interior design sector? Are there upcoming collections or expansions planned?
A: In terms of product innovation in the interior design sector, REHAU is continuously striving to push the boundaries of creativity and technology. While specific details about upcoming collections may not be given as of now, you can expect us to continue our commitment to delivering innovative solutions in design and space saving concepts, soon, that inspire and delight designers and homeowners alike. Stay tuned for exciting developments in the world of interiors from REHAU!
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