It was the image that launched a social media sensation: football superstars Cristiano Ronaldo and Lionel Messi hunched over a chess game set atop Louis Vuitton’s signature luggage.
That 2022 campaign image broke the record at the time for most likes on Instagram. Now the world’s biggest luxury house, with more than €20bn in annual sales, is looking to capitalise once again on one of the sporting world’s biggest duos in a new campaign featuring rival tennis virtuosos Rafael Nadal and Roger Federer.
Already have an active account? Log in here.
Continue reading with one of these options:
Continue reading with one of these options:
Digital Edition
Digital edition access
P 149 per month
(billed annually at P 1,490)
- Access to the digital edition (accessible with up to 3 devices)
- Ad-free access to website articles up to 30 days
(No free trial for this plan)
See details
Premium + Digital Edition
Ad-free access
P 80 per month
(billed annually at P 960)
- Unlimited ad-free access to website articles
- Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)
TRY FREE FOR 14 DAYS
See details
See details
If you have an active account, log in
here
.
here
.